COMMERCIAL IN CONFIDENCE

TASKA PROSTHETICS

CONTENT CREATION PROPOSAL

INTRODUCTION

TASKA PROSTHETIC is disrupting the worldwide Prosthetic industry with a product that is durable, waterproof and rugged suitable for lifestyles similar to most Kiwi's, outdoors and adventurous.  This page is a proposal to work together on an adventurous, emotional and engaging video that highlights the distinct advantages for a user over other hands on the market.

VIDEO BRIEF

PHOTO: EXTREMEKIDPRODUCTIONS

GOALS

  • Create amazing content showcasing the experience offered by the TASKA Prosthetic hand
     

  • Showcase the emotional fulfillment the TASKA hand can facilitate
     

  • Showcase the ruggedness of the TASKA hand
     

  • Showcase the industrial design of the TASKA hand

VIDEO OVERVIEW

This video showcases snapshots of the user experience (Rik Walker) of wearing a TASKA myoelectric hand with a focus on emotions, family connection and its ability to enable the wearer to do more with confidence.

The video will be built on a 'testimonial' interview with Rick explaining how the TASKA hand has effected his life and emotional state of mind with shots of Rik interacting with his home, family and community.

Each individual supporting shot depends on the testimonial given during the underlying interview shot on day 1.

The hand both aesthetically and in use is to be very strongly featured throughout the video.

Key Points:

  • Engaging Opening Shot

  • Interaction between family especially kids and partner

  • Interaction between community and Rik

  • Ruggedness of TASKA hand

  • Dexterity of hand

  • Speed and ease of changing grip patterns

Interview Question Ideas

  • Introduction (who, occupation, what happened, whats your injury)

  • How do you family interact with you and your hand? How does it feel?

  • How does it feel to have confidence in the toughness of the hand?

  • Do you feel like you have 'grown' your hand back?

  • Do you notice the hand while using it?

  • Whats the time you thought you might break it but didn't?

  • How does it affect your kids emotionally?

  • Do others notice your hand?

  • Why did you choose TASKA?

How does the product become an enabler? Tasks that have become easier or ones which were impossible to do without the Taska.

THEMES

All shots should capture at least one of the following attributes: Genuine human character/expression, physical beauty of the product or environmental beauty in the way of setting and or surrounding.

 

Focus on narrative of users' day to day activities + to be used in a testimonial format optimized for web & mobile viewing.

Natural lighting feel,  warm and soft rather than harsh.  Golden hour preferable.

Inspiration from automotive brands such as AUDI and BMW are to be used for any product shots.

ACTIVITIES

  • Washing Vehicle

  • Driving Vehicle

  • Domestic Chores

  •  Seamless transitions between activities and grips
     

Emotional connection:

  • Family life, active father figure.

  • Interacting with child – playing in the backyard, sandpit, pool.

  •  Pets, walking, playing with the dogs

LOCATIONS

Shoot environment:

  • Homely, outside in the garden, beach, park

Some public or private locations require permits.  Wellington City council film permit for parks can be found here:

AERIAL FOOTAGE

Drone shots around Wellington are subject to the rules on the Airshare Website.

ADVENTURES ARE US

PHOTO: EXTREMEKIDPRODUCTIONS

It's what sets our work apart from the rest. We focus exclusively on creating adventurous videos for adventurous brands.

 

We dont like boring videos,  we love working to create something different, something exciting, something adventurous.  Indoors or Outside.

Many mistakes, issues, unforseen obstacles, and lessons we have learned along the way. Now that we've been at it for a while, we've built a skillset and approach that allows us to create incredible results for our clients. 

THE CREW

PHOTO: STOCK

SPEED,  OPTIMIZATION AND IMAGE QUALITY

Our experience with real people, including kids, in real places has shown us that genuine emotional moments are fleeting and difficult to capture while on a film shoot.  That's why we run two crew members.

With TASKA's focus on high quality images and real people with real emotions two crew members allow us to dramatically increase efficiency on the day reducing talent fatigue (important with families and kids) and allowing us to capture those genuine moments as they happen.

DYLAN GERSCHWITZ

Creative Director - Owner of Extremekid Productions
 

With a history in outdoor adventure, action sports and weddings Dylan is quick thinking and regularly shoots in rapidly changing environments.  Maintaining focus on the story and generating idea's are two of his strengths.

DYLAN - SHOT BY OLIVER

OLIVER WATSON

DP - Director of Photography
 

Coming from a narrative and short film background Oliver brings experience in lighting and camera operation along with a quick mind and excellent camera skills.

OLIVER - SHOT BY DYLAN

PROJECT TIMELINE

PHOTO: EXTREMEKIDPRODUCTIONS

PROJECT DATES

We want to shoot the project mid to late August over three days in Wellington.

SHOOT STRUCTURE

Oliver and I will arrive early on Day 1 and scout all locations, creating a draft video storyline.  During Day 1 we will then shoot the interview which the video is to be based upon.  From there we confirm our storyline fits the interview.  Day 2 and 3 we shoot all supporting footage needed.

EDITING TIMELINE

We will edit the video throughout September.

$9297 

Total Project Commission

VIDEO PRODUCTION BREAKDOWN

Oliver - $900*3=$2700 (900 per day)

Dylan - 900*3=$2700 (900 per day)

The only way for this to increase is with a requirement for a location permit to shoot at a park or beach.

TOTAL VIDEO PRODUCTION = $5400

POST PRODUCTION BREAKDOWN

4 days at $500/day

4*500= 2000

TOTAL POST PRODUCTION = $2000

EXPENSES BREAKDOWN

Flights 

Approx $300 each way per person.  2 bags each preferred.

$600+$600=$1200

Food

Breakfast 

$15*2=$30
 

Lunch 

$20*2=$40
 

Dinner

$20*2=$40

 

$110/day*3=$330
 

Accommodation

We are open to suggestions for accommodation.  We prefer to stay in private AirBnb or hotel rooms to reduce the chance of theft of our expensive camera gear.

The AirBnb below is relatively close to TASKA in Wellington with a cost of $367 (23rd-25th August)

TOTAL EXPENSES = $1897

PAYMENT STRUCTURE

 

We would prefer the following payment structure:
 

  • Flights to be paid by TASKA upon booking

  • Accommodation to be paid by TASKA upon booking

  • Food allowance to be paid on commencement of shoot

  • 50% Video Production to be paid upon commission of project and 50% upon shoot wrap

  • Video Post Production to be paid upon delivery of final product

NEXT STEPS

Next step would be to discuss on questions you may have. From there if we feel this would be a great fit, then we can book flights and proceed from there.

FINAL DELIVERABLES

  • The final deliverable of this project will be a promo video 2-3 minutes of length. 

  • The file will be available in HD format. 

  • A short social trailer. We also like to include a 30-45 second version of the video to share on various social channels. This video helps to drive traffic and awareness to the full length promo. 

NOTES

Extremekid Productions or affiliates would like the opportunity to use footage from this video for proportional and marketing purposes including showreels.

© 2019 by Extremekid Productions

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