"Behind every great bike brand is a story about passionate people"
Radic performance is at the forefront of innovation in mountain bikes with the application of additive manufacturing technology to building a brake that is lighter, stronger and with better heat management.
Extremekid Productions would like to express an interest in developing marketing materials for the brand to increase brand awareness and sales across the world.
WHO WE ARE
"BIKES ARE WHO WE ARE"
At our core, Extremekid Productions is all about bikes. Its our passion; from exploring our local trails to shooting riders overseas, we love bikes and we love getting more people on bikes.
Our Director, Dylan Gerschwitz, studied Mechanical Engineering and Industrial Design with the aim of becoming a frame/accessory designer before being distracted by film making and photography.
With experience shooting around New Zealand and Australia and 10 years in bike shops we bring a brilliant combination of customer/market knowledge and content creation skills to this project.
Director Dylan Gerschwitz riding Mount Hutt, New Zealand
WHAT WE SHOOT
"CROSS COUNTRY | DOWNHILL | ENDURO | URBAN | ROAD | BIKE-PACKING"
We have experience shooting a wide range of cycling experiences including:
Outside of cycling we produce the video series for Mainland Muscle cars and have worked with the Burkes Metalworks crew in Christchurch.
PROJECTS WE ARE PROUD OF
We have produced a number of photo and video projects for Apollo, shot in both Australia and New Zealand. The majority of the photo and video content featured on their website and social media is produced by us.
RIDE WHAT YA BRUNG - SALSA CYCLES
Salsa Cycles requested a gravel cycling film featuring their Cutthroat bike. Combining mountain biking and local icons we shot a short film about a mountain biker who tried gravel cycling.
SPOKE MAGAZINE PHOTOS
Spoke Magazine is considered to be the pinnacle of mountain bike photography in New Zealand. We have had images published in the 'Gallery' section. See the third image down at the link to the right.
RACEFACE ENDURO TEAM TRAINING VIDEO
As one of the premiere mountain bike components brands, Raceface requested a shoot in Queenstown, New Zealand. We loved meeting Remi, Jesse and ALN and shooting with them.
WE WANT TO WORK WITH YOU
"We want to work with you"
We would love to work with you to develop the RADIC Performance brand and product range around the world.