DIVERSITY & INCLUSION IN AOTEAROA
INCLUSIVE TOURISM, a global movement to ensure the social participation of persons with disabilities in travel, adventure and cultural contribution. It starts looking at real people as they exist in all their diversity of abilities.
The non-profit movement of MakingTrax, have established themselves as the benchmark in Inclusive Tourism New Zealand and leaders on the world stage. MakingTrax focuses on the opening the experience of adventure tourism to everyBODY simply through education, information, cooperation and when needed adaption. This in turn empowers people of all abilities to participate in adventure with their friends and families.
MakingTrax works with tourism operations to enable a positive discussion around whether the clients abilities will allow active participation in their adventure activity. This is done through facilitating education, developing inclusive practices and where necessary incorporating adaptive tools into operatotions.
Trax director/founder Jezza Williams, himself a C5 tetraplegic after a Canyoning accident in Switzerland has over 20 years in the international Adventure Tourism Industry He created MakingTrax to share adventure and change lives rather than for financial gain and takes no financial benefit from MakingTrax.
Extremekid Productions has seen the visceral and emotional change inclusive tourism makes in people lives. We feel morally obligated to use our skills to promote the movement and encourage it to spread. Dylan (creative director) does this so far out of his passion to share adventure and change lives and hputting many hours into creating content for no financial return.
Currently, most tourism operators feel socially responsible to join the MakingTrax movement when approached as it is very simple and the membership fees are extremely low ($250/year). Some of the largest tourism operators in the country are now part of the inclusive tourism movement.
However, no companies including the large governmental tourism organisations are willing to promote inclusive tourism as part of their advertising material. This means that the majority of disabled people are unaware they are most often able to do the same activities as their friends and families.
We have a plan to change this together.
"THE ONLY THING ALL HUMANS HAVE IN COMMON IS DIVERSITY"
"Disability is the world's largest minority, and the only one anyone can join"
MakingTrax - By Extremekid Productions
MAKINGTRAX - JEZZA WILLIAMS
Adaptive Experiences Consultant for AirBNB
Ambassador for Inclusive Nepal
Head of International Adaptive Rafting
Guest Speaker at Tourism Industry Aotearoa
MakingTrax included in two National Geographic (UK) articles
This project is a first step in making people of all abilities aware that disabled people can experience adventure with their friends or family through inclusive tourism. We will create content featuring inclusive (disabled) clients integrating into adventure activities to show Destination Queenstown, Tourism New Zealand and the world what is possible.
The content must align with the existing libraries of Destination Queenstown and Tourism New Zealand as we will give them the videos to show that the inclusive tourism concept works.
CURRENT STATUS OF INCLUSIVE CONTENT
Tourism New Zealand - Zero advertising content showcasing inclusive tourism groups.
Destination Queenstown - Zero advertising content showcasing inclusive tourism groups.
Tourism Operators are signing up to MakingTrax and undergoing training as the costs are extremely low. However, no operators are willing to individually pay for content advertising inclusive activities featuring inclusive clients.
MakingTrax and Ifly Queenstown have organized an event inviting tourism operators to encourage them to come together for the first time to create a 'destination' and allow us to create inclusive advertising content featuring multiple operators.
We then create videos suited to social media advertising that feature multiple tour operators and 1-2 inclusive clients per activity group.
This content is provided to Destination Queenstown and MakingTrax qualified operators to distribute via social media to establish Queenstown as an inclusive destination.
The talent to feature in the video's includes:
ADAM HALL - Dual Medallist in Para Alpine Skiing at Paralympic Winter Games.
GEMMA FLETCHER - aiming to compete in Para Alpine Skiing at Paralympic Winter Games. Previously competed in Para Sailing at World Championships in 2014 and 2015
JODY BLATCHLEY - Sit Skier and mountain biker
GEORGE KELLOGG JR - Married to Gemma and will bring their daughter. Ex US Marine and current Para Olympian
A series of videos featuring multiple operators and inclusive clients integrated into exciting adventure tourism activities to establish Queenstown as an inclusive destination.
HOW YOU CAN HELP
We will be filming 'run and gun' with very little control over lighting, sound and with very limited space for equipment. It is important to maximise image and photo quailty to give maximum flexibility in post and to future proof the fooatage for other MakingTrax promotional material. A full frame camera that can shoot both high quality video and photos using one set of lenses with excellent stabilization is key to maximising the potential of the project.
WE CAN ONLY DO THIS WITH YOUR HELP
The ideal camera is the Canon R5 with RF-EF Adapter and Variable ND filter.
This is due to:
10bit Colour with high bitrates
This enables us to get the most out of non-ideal lighting situations and achieve colours similar to those from big budget projects.
Maximising dynamic range for those high contrast 'middle of the day' shots.
Variable ND filter Adapter
Enables us to switch exposure fast when changing between photos and video. It also achieves natural motion blur in fast changing lighting conditions on any EF lens.
Maximum flexibility in post-production to highlight talent's emotions. Enables the footage to be used on more projects in the future.
Allows us to capture smooth footage wherever we are with no other gear.
Maximises the ability to crop photos for various aspect ratios (website strips or narrow free-standing banners)
We currently have an EF 24-105mm Mk1 lens which would be our main lens. A 16-35mm would be helpful for when we are filming in tight spaces.
We also have a NINJA V that can be used to extend recording times in 4k60p
It is difficult to purchase or rent camera gear as we are filming this project on a virtually non-existent budget. We anticipate filming more projects in the future with MakingTrax, and we would prefer keep this camera as future film shoots will present the same challenges.
DYLAN GERSCHWITZ - DIRECTOR
The outdoors are a passion of mine and I grew up between Coffins Bay (near Port Lincoln) and Port Augusta over in South Australia. In Coffin Bay I lived in the middle of the national park (Father is a ranger) and spend a lot of time on my grandparents farm. We regularly went on 4wd expeditions, camping and fishing throughout Coffins Bay National Park. The Flinders Ranges were also a popular spot for our family with very regular walks through Wilpena Pound, Alligator Gorge and Devils Peak along with 4wd trips though the station country.
During my years in Port Augusta I discovered mountain biking, then moved to Adelaide for University and studied Product Design and Engineering. While at university I raced sporadically (XC/Enduro) and guided rides at the Melrose Fat Tyre Festival and mentored students from Prince Alfred College at the Kona Dirty Weekend 24hr XC Race. Then I got distracted by film making and photography. This lead to shooting Crankworx Rotorua and a full time adventure film-making career.
PHOTO: DYLAN GERSCHWITZ, DIRECTOR, EXTREMEKIDPRODUCTIONS
I currently follow work between Australia and New Zealand, spending the majority of my time around Christchurch. Outdoor adventure and mountain biking videos are my favourites and I’m premiering my latest Bikerafting film at the NZ Mountain Film Festival next year.
Encouraging more people to spend time outdoors motivates me to work with communities and people to spread their stories through film and photos.
We support MakingTrax through creating video and photo content to promote inclusive tourism worldwide. Our content is helping to change the face of tourism in New Zealand and spread the MakingTrax message around the world.
MOUTAIN BIKE ASHBURTON
Photo and video content we have created for the mountain bike club has assisted them with applying for over $50,000 in grants.
CHRISTCHURCH SINGLETRACK CLUB
We anticipate filming a series of videos advertising the National Cross Country Mountain bike Championship race coming up in February. This video would promote the track from both a racing and spectator perspective.
PROJECTS WE ARE PROUD OF
EV CAR REVEAL
Partnering with MA Media we filmed at a combination of locations around Highlands Raceway in Cromwell. This video is the international release film for the new electric rally car developed by Hayden Paddon and currently has over 1 million views across all platforms.
GENLESS HAYDEN PADDON
We also filmed additional footage after the shoot above enabling MA Media to create a different version of the video for GENLESS.
Burkes Metalworks wanted to showcase the 'old school' skill of their panel beaters and their capabilities as a custom car building workshop.
MAINLAND MUSCLE CARS
As an ongoing project we are currently in the second season of our race recap videos for Mainland Muscle Cars. The video to the right is the latest in the series.
'Make paper sexy' was the job description from the company CEO. A week later of filming in their Brisbane based factory and we think we came up with something 'sexy'.
REARVIEWED - I30N
Filmed for the car review channel 'Rearviewed', this video shoot was fast paced, dynamic and required us to think fast.
APOLLO TRACE AND TRANSFER
Melbourne based Apollo bikes wanted to promote their new Trace and Transfer range on Facebook and their website. After a flight to Melbourne our team got to work on shooting this video throughout the busy Melbourne CBD.
KRIX HELIX INSTALLATION
KRIX (Adelaide, South Australia) was struggling with their dealers installing and removing HELIX speakers incorrectly, damaging the ceiling. We produced a video that showed the correct installation and removal of the speaker, and they have not had the same issue since.
WE WANT TO WORK WITH YOU
MakingTrax is a movement to empower people with disabilities and enable them to go on adventures, participate in the same activities as their families and open all minds as to what is possible.
We hope you will join us in our support of the movement.