COMMERCIAL IN CONFIDENCE
PERFECT PITCHED
CONTENT CREATION PROPOSAL
INTRODUCTION
The rooftop tent market in New Zealand is dominated by the well known Feldon Shelter brand. Perfect Pitched is a family ownded and run relatively new brand in a crowded market.
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Extremekid Productions proposes working together to develop and implement a marketing and content strategy to increase sales.
PROJECT GOALS
GOALS
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Increase sales of Perfect Pitched Tents
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Develop a clear marketing and content strategy
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Educate customers about the features on each of the Perfect Pitched products
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Develop the Perfect Pitched Brand (recognition, awareness and comunity)
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Showcase Perfect Pitched products in their intended use
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Develop an image library for adverts and social media
OUR COMMITMENT
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You get our personal passion for the outdoors, on this project.
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We go above and beyond to get the shot, hence our name; Extremekid Productions.
STRATEGY
Strategy
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Before developing and implementing a content plan we need to work together to develop the following:
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Brand Style
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Instagram structure
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Sales funnels
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Brand Building
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Audience Building
Content
The content plan that we develop might include:
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Website Imaging
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Brand Identity Videos
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Product Walkthrough
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Instructional Videos
The Competition
CONTENT EXAMPLES
PHOTO: EXTREMEKID PRODUCTIONS
PHOTO: EXTREMEKIDPRODUCTIONS
The culmination of the last few years of Aerial film projects.
AERIAL
OUR SHOWREELS
ADVENTURE
A selection of adventure and action shots from a variety of projects between 2016 and 2018
PROJECT BUDGETING
$1500
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The project budget is defined by the goals and your branding. Every image and every video is a reflection of your brand. High quality is time consuming and expensive.
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This video is filmed in forrest and briefly highlights the features of the tent. It is intended for short sharp facebook and social media adverts
$1500
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This video is shot on location and is a more detailed walkthrough and instructional video intended for people after they have bought the product.
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This style of video is to be filmed over a series of 4WD trips (est 3) with Perfect Pitched. Locations might be subject to weather, film permits and drone permits.
$4000
PHOTOGRAPHY - $700/Day
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Photography is to be conducted by Ingmar Wein during filming for the on-location brand video above. He charges a flat rate per day of shooting and will deliver a selection of images based on each day's trip.
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This is how I structure photography for Wattwheels and other cycling brands
PHOTO: EXTREMEKID PRODUCTIONS
THE NEXT STEPS
The next step from here would be to confirm the project goals and budget. From there we work on the marketing and content plans before implementing them over spring and summer.
