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COMMERCIAL IN CONFIDENCE

PERFECT PITCHED

CONTENT CREATION PROPOSAL

INTRODUCTION

The rooftop tent market in New Zealand is dominated by the well known Feldon Shelter brand.  Perfect Pitched is a family ownded and run relatively new brand in a crowded market.

Extremekid Productions proposes working together to develop and implement a marketing and content strategy to increase sales.

 

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PROJECT GOALS

GOALS

  • Increase sales of Perfect Pitched Tents
     

  • Develop a clear marketing and content strategy
     

  • Educate customers about the features on each of the Perfect Pitched products
     

  • Develop the Perfect Pitched Brand (recognition, awareness and comunity)
     

  • Showcase Perfect Pitched products in their intended use
     

  • Develop an image library for adverts and social media

OUR COMMITMENT

  • You get our personal passion for the outdoors,  on this project.
     

  • We go above and beyond to get the shot,  hence our name; Extremekid Productions.

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STRATEGY

Strategy 

Before developing and implementing a content plan we need to work together to develop the following:

  • Brand Style
     

  • Instagram structure
     

  • Sales funnels
     

  • Brand Building
     

  • Audience Building

Content

The content plan that we develop might include:

  • Website Imaging
     

  • Brand Identity Videos
     

  • Product Walkthrough
     

  • Instructional Videos

The Competition

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CONTENT EXAMPLES

PHOTO: EXTREMEKID PRODUCTIONS

PHOTO: EXTREMEKIDPRODUCTIONS

The culmination of the last few years of Aerial film projects.

AERIAL

OUR SHOWREELS

ADVENTURE

A selection of adventure and action shots from a variety of projects between 2016 and 2018

PROJECT BUDGETING

$1500

The project budget is defined by the goals and your branding.  Every image and every video is a reflection of your brand.   High quality is time consuming and expensive.

This video is filmed in forrest and briefly highlights the features of the tent.  It is intended for short sharp facebook and social media adverts

$1500

This video is shot on location and is a more detailed walkthrough and instructional video intended for people after they have bought the product.

This style of video is to be filmed over a series of 4WD trips (est 3) with Perfect Pitched. Locations might be subject to weather, film permits and drone permits.

$4000

PHOTOGRAPHY - $700/Day

Photography is to be conducted by Ingmar Wein during filming for the on-location brand video above.  He charges a flat rate per day of shooting and will deliver a selection of images based on each day's trip.

This is how I structure photography for Wattwheels and other cycling brands

PHOTO: EXTREMEKID PRODUCTIONS

THE NEXT STEPS

The next step from here would be to confirm the project goals and budget.  From there we work on the marketing and content plans before implementing them over spring and summer.

© 2019 by Extremekid Productions

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