GREG DONALDSON CONTRACTING
VIDEO BASIS
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The team that works with the Plough is independent, intuitive and assertive. If a new situation arises, they have the skills, experience and latitude from management to make real decisions on the ground to keep the job moving and downtime to a minimum.
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If you have a low staff turnover and generally run the same crew on every job, the video can be driven by interviews with the Plough team rather than purely management.
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This would have the benefit of introducing potential customers to the team before they arrive on a job-site and reinforce their qualifications and experience for the client as well as their authority in the industry.
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VIDEO INTRODUCTION
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GDC covers a wide range of services including but not limited to:
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Siteworks (residential and commercial)
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Excavation
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Demolition
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Heavy Haulage Transport
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Heavy Supply Transport
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Directional Drilling
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Utility Detection
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The video should have a short, punchy segment at the beginning (5-7 seconds) with exciting and engaging shots of the other aspects of GDC. This will serve to establish GDC as an authority in the industry and subtly advertise the company as a whole.
It will also give the viewer an idea of what to expect. I.e 'this is a video about earthworks etc.'
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Video Intro Example 0-15 seconds
SONG SELECTION
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Rock
https://app.soundstripe.com/songs/7897
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Light Rock
https://app.soundstripe.com/songs/4087
https://app.soundstripe.com/songs/8159
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Traditional Corporate
https://app.soundstripe.com/songs/7238
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VIDEO OVERVIEW
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What is it?
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GDC Company Introduction
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Products
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Installation Process
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Casing
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Product Concerns
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Terrain/Job site Requirements
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Existing services
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VIDEO BREAKDOWN
What is it?
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What is it?
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What does it replace
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Brief history of design
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Where can you work? (travel all over south island)
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​Greg
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Talent
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Overview
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This introduces the machine and indicates what is it used for and how it came to exist
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Approximate Shot List
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Wide Shot of Machine
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Traditional open trench with pipe in middle
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Greg designing
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Greg showing rough drawings of previous versions
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Montage of Dozer on truck driving with various backgrounds
Products
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What size of cable/service can you do?
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What size duct can you plough?
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What products can be installed?
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How do you lay out the cable?
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What offset can it do?
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What separation is between products?
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This shows each different configuration of the machine and explains the sort of products that can be installed
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Overview
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Talent
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​Greg
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Rob? (depending on
smoothness in front
of camera)
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Approximate Shot List
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​Shots of each machine configuration
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Shots of different products on the reels
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Shots of different cable arrangements going over the top of the plough
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Shots of plough in different locations, power, water, fibre etc
Installation Process
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How do you lay out the cable?
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Wide Shot of Machine
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Arrival on site
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Site overview
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Product installation on plough
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Pilot Hole Dug
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Ploughing
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Underground process (possible through animation)
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Approximate Shot List
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Whole plough team
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Talent
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Overview
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This shows the steps involved in the process.
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Site inspection​
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Existing Service location
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Pilot hole dug
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cables installed in plough
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Casing truck setup
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Ploughing Cable
Casing
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How can you protect the service from ground conditions?
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What do you use to bed the cable?
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This shows the different casings available to the client and how it is poured/packed around the cable
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The installation of tape above the product can be included here
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Overview
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Talent
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Mixer driver
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Conveyor belt operator
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Approximate Shot List
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Wide Shot of mixer​​
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Mid shots of each different casing
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Shots of each casing going into the hopper (nice but not essential)
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Shots showing the casing being installed along with the pipe
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Shots of the tape being installed
Product Concerns
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Is there any pressure on the cable when ploughing?
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Does the service/cable get stretched?
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Plough driver
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May need the whole
team
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Talent
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Overview
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This shows there is no compression pressure on the cable and very little tension place on the product though the whole plough process
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Approximate Shot List
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Shot of the team pulling the cable over the top by hand, showing there is little resistance from cable reels at front.
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Shot showing the relatively shallow installation radius through the plough/ripper tail itself.
Terrain/Job Site Requirements
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What sort of terrain can it handle?
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Can you go around corners/radius’s?
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Using drone shots and ground base d shots to show the terrain style and requirements for ploughing
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Showing how the machine can turn tight radius
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Overview
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Talent
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Initial Site Inspector
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Whole Plough Team
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Approximate Shot List
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Wide drone shots establishing fields, streams, hills etc that the plough can work over
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Medium and close up shots of the soil types, rock size and any obstacles/gaps in fences
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Overhead drone shots can show the radius of the entire machine turning. Graphics could be used to reinforce the exact radius
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Ground shots can show closeups of the actual machine pivoting.
Existing Services
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How do you get around services?
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How do you go through roads?
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This shows the process of working around an existing service that crosses the path of the Plough
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Overview
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Talent
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Plough Team
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Mini Digger Driver
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Underground
Detector Operator
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Approximate Shot List
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Shots of team locating and digging out service in initial job setup
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Shots of plough pulling into hole dug around cable and plough lifting out
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Shots of service being cut, product passed through and service reinstated.
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Plough then being reinserted and continuing
ADDITIONAL VIDEO SEGMENTS
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While not included in the initial list of FAQ's from Greg, the aspects below stood out while talking with the Plough Crew.
Plough Team
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Does the plough team have a wide background in various industries?
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How does this enable them to understand, anticipate and accommodate the needs of various clients?
On-site Innovation
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What happens when the plough needs to be modified or new parts developed for a new situation/job requirement?
Reliability
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Is the plough reliable?
Testimonials
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Why did you choose the GDC Plough?
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What were you most surprised about?
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Will you use it again?
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Can we get a client to talk about how they dont have to stress about the installation process as they trust the team?