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The team that works with the Plough is independent, intuitive and assertive.  If a new situation arises,  they have the skills, experience and latitude from management to make real decisions on the ground to keep the job moving and downtime to a minimum.

If you have a low staff turnover and generally run the same crew on every job,  the video can be driven by interviews with the Plough team rather than purely management.

This would have the benefit of introducing potential customers to the team before they arrive on a job-site and reinforce their qualifications and experience for the client as well as their authority in the industry.


GDC covers a wide range of services including but not limited to:

  • Siteworks (residential and commercial)

  • Excavation

  • Demolition

  • Heavy Haulage Transport

  • Heavy Supply Transport

  • Directional Drilling 

  • Utility Detection

The video should have a short, punchy segment at the beginning (5-7 seconds) with exciting and engaging shots of the other aspects of GDC.  This will serve to establish GDC as an authority in the industry and subtly advertise the company as a whole.

It will also give the viewer an idea of what to expect.  I.e 'this is a video about earthworks etc.'

Video Intro Example 0-15 seconds



  • What is it?

  • GDC Company Introduction

  • Products

  • Installation Process

  • Casing

  • Product Concerns

  • Terrain/Job site Requirements

  • Existing services


What is it?


  1. What is it?

  2. What does it replace

  3. Brief history of design

  4. Where can you work?  (travel all over south island)

  • Greg



  • This introduces the machine and indicates what is it used for and how it came to exist

Approximate Shot List

  • Wide Shot of Machine

  • Traditional open trench with pipe in middle 

  • Greg designing 

  • Greg showing rough drawings of previous versions

  • Montage of Dozer on truck driving with various backgrounds



  1. What size of cable/service can you do?

  2. What size duct can you plough?

  3. What products can be installed?

  4. How do you lay out the cable?

  5. What offset can it do?

  6. What separation is between products?

  • This shows each different configuration of the machine and explains the sort of products that can be installed



  • Greg

  • Rob? (depending on
    smoothness in front
    of camera)

Approximate Shot List

  • Shots of each machine configuration

  • Shots of different products on the reels

  • Shots of different cable arrangements going over the top of the plough

  • Shots of plough in different locations,  power, water, fibre etc

Installation Process

  1. How do you lay out the cable?

  • Wide Shot of Machine

  • Arrival on site

  • Site overview

  • Product installation on plough

  • Pilot Hole Dug

  • Ploughing 

  • Underground process (possible through animation)

Approximate Shot List

  • Whole plough team



  • This shows the steps involved in the process.

  1. Site inspection​

  2. Existing Service location

  3. Pilot hole dug

  4. cables installed in plough

  5. Casing truck setup

  6. Ploughing Cable


  1. How can you protect the service from ground conditions?

  2. What do you use to bed the cable?

  • This shows the different casings available to the client and how it is poured/packed around the cable

  • The installation of tape above the product can be included here



  • Mixer driver

  • Conveyor belt operator

Approximate Shot List

  • Wide Shot of mixer​​

  • Mid shots of each different casing

  • Shots of each casing going into the hopper (nice but not essential)

  • Shots showing the casing being installed along with the pipe

  • Shots of the tape being installed

Product Concerns

  1. Is there any pressure on the cable when ploughing?

  2. Does the service/cable get stretched?

  • Plough driver

  • May need the whole



  • This shows there is no compression pressure on the cable and very little tension place on the product though the whole plough process

Approximate Shot List

  • Shot of the team pulling the cable over the top by hand, showing there is little resistance from cable reels at front.

  • Shot showing the relatively shallow installation radius through the plough/ripper tail itself.

Terrain/Job Site Requirements

  1. What sort of terrain can it handle?

  2. Can you go around corners/radius’s?


  • Using drone shots and ground base d shots to show the terrain style and requirements for ploughing

  • Showing how the machine can turn tight radius



  • Initial Site Inspector

  • Whole Plough Team

Approximate Shot List

  • Wide drone shots establishing fields, streams, hills etc that the plough can work over

  • Medium and close up shots of the soil types, rock size and any obstacles/gaps in fences

  • Overhead drone shots can show the radius of the entire machine turning.  Graphics could be used to reinforce the exact radius

  • Ground shots can show closeups of the actual machine pivoting.

Existing Services


  1. How do you get around services?

  2. How do you go through roads?

  • This shows the process of working around an existing service that crosses the path of the Plough



  • Plough Team

  • Mini Digger Driver

  • Underground
    Detector Operator

Approximate Shot List

  • Shots of team locating and digging out service in initial job setup

  • Shots of plough pulling into hole dug around cable and plough lifting out

  • Shots of service being cut, product passed through and service reinstated.

  • Plough then being reinserted and continuing


While not included in the initial list of FAQ's from Greg,  the aspects below stood out while talking with the Plough Crew.

Plough Team

  1. Does the plough team have a wide background in various industries?

  2. How does this enable them to understand, anticipate and accommodate the needs of various clients?

On-site Innovation

  1. What happens when the plough needs to be modified or new parts developed for a new situation/job requirement?


  1. Is the plough reliable?



  1. Why did you choose the GDC Plough?

  2. What were you most surprised about?

  3. Will you use it again?


  4. Can we get a client to talk about how they dont have to stress about the installation process as they trust the team?


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