COMMERCIAL IN CONFIDENCE

LOOSELINE

CONTENT CREATION PROPOSAL

INTRODUCTION

This proposal is for the creation of promotional content featuring the technical clothing products from Looseline.

This new content will bring fresh and exciting insight into the products.  We would be creating inclusive content that is captivating for all riders.

Watching/viewing the content will help to establish Looseline in the New Zealand mountain bike scene, develop the brand story and sell more product.  

PROJECT DETAILS

GOALS

  • Create amazing content showcasing the products and experience offered by Looseline
     

  • Increase brand awareness for Looseline 
     

  • Contribute to the Looseline brand story 
     

  • Generate increased sales from the use of the content in Advertising

PROJECT SHOOTING DATES

  • Dates depend on weather and rider schedule

OUR COMMITMENT

  • You get our personal passion for bikes,  on this project.
     

  • We go above and beyond to get the shot,  hence our name; Extremekid Productions
     

  • We strive for new, creative and different ways of looking at the world; just like a young child.

TALENT

We have two riders in mind for this project;  Shawnee, Sabrina, Zoe​

SHAWNEE

ZOE

Shawnee is a skilled rider,  Zoe will help with targeting the Asian riding population and increase the diversity of your content.

Shawnee has shot with me before at the Girls on Dirt Day in Christchurch

LOCATIONS

  • Port Hills
    The Port Hills have a wide variety of terrain from open fields to dark forests.
     

  • Living Springs
    Living Springs has great views of Governers Bay and has a really cool 'jungle' decent.

     

  • Lyttelton Trails
    Lyttelton Trail are short and sharp with a combination of pine forest and jungle.

     

  • Mount Hutt
    Mt Hutt has a wide variety of trails best suited for early morning sessions.  Awesome views of the canterbury plain and a great XC/Trail loop await an eager rider.
     

  • Craigieburn Ranges
    Craigieburn has some of the most epic scenery to be found in the NZ, mountain biking scene.  From 'cornflakes' in natural beech trees to ski slopes in the background.
    We have reached out to the Department of Conservation to obtain permission to shoot with a drone around the Craigieburn MTB Trail Network.

BIKES ARE WHO WE ARE

At our core,  Extremekid Productions is all about bikes.  Its our passion; from exploring our local trails to shooting riders overseas, we love bikes and we love getting more people on bikes.

With experience shooting around New Zealand and Australia and 10 years in bike shops we bring a brilliant combination of customer/market knowledge and content creation skills to this project.

We are passionate about getting more girls into mountain biking and the outdoors.  We shoot womens racing, ride/skills days and have run/developed shop rides aimed towards women in the past.

THE TOTAL PROJECT COMMISSION

$2200

OUR QUOTES ARE ONE PRICE

Our proposals are one price.  This means there are no surprises or randomly increased costs.

QUOTE BREAKDOWN

  • Fuel
    $200

     

  • Talent Fee
    $400 + riding jersey

     

  • Extremekid Production's Fee
    $1600

NEXT STEPS

The next step is to discuss the storyboard for the video and the overall tone and feel. 

FINAL DELIVERABLES

  • 20 Second Video
    The final deliverable for this project will be a promo video 20-30 seconds in length that showcases Loose-line products.
     

  • 20 Photos
    While shooting the video we will ask the talent to do an extra run so that we can shoot a selection of photos that showcase the Looseline products.

FINAL DELIVERABLE EXAMPLE

FURTHER OPPORTUNITIES

MAYDENA BIKE PARK - TASMAINIA

As one of Australia's most well known riding destinations, Maydena is the place to be.  We will be passing through between the 6th-12th of May and expect to have a shoot at the park for a backpack brand.

Its possible to coordinate with them to find a female rider to shoot wearing Looseline clothing.

ADELAIDE, AUSTRALIA

Adelaide is probably the most unknown and underrated place to ride in Australia.  With over 200km of singletrack a few minutes from the city is offers an incredible array of trail riding.

We have an intimate knowledge of the trails there and many connections among the female riders there.  We expect to be there in April and would love to organise a shoot on the local trails.

NEPAL - May/June

Our work with the awesome team at Making Trax looks to be taking us to Nepal later in the year.  It should be possible to stay on and shoot Nepalese or other riders among the epic scenery and places on offer there.

It might be possible find a female rider to shoot wearing Looseline clothing.

© 2019 by Extremekid Productions

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