Potatoes New Zealand

INTRODUCTION

New Zealand farming is undergoing dramatic change on two levels, from a regulatory perspective and environmental perspective.

Farmers love the land and want the best for their families, communities and animals. Large numbers of farmers are struggling see how they will meet the changing regulations and attitudes towards farming in the future.

These films will show both the farmers and public a better way of growing Potatoes in New Zealand in and exciting and engaging way through empowering farmers with an understanding of Nitrate Leeching and Fertilizer budgeting to reduce nitrate levels.

SCOPE

Regenerative Practices and their applications in Horticulture; specifically growing potatoes in a health and sustanable way.

From my experience Farmers respond well to seeing the 'full cycle' of all seasons.

Starting in January we film the last of the Harvests of the previous season and the start of the next, thus capturing a summer to winter production cycle.

Topics may include:

Nitrogen Leeching
Soil Heath
Regenerative Practices

Maintain social license to operate for vegetable growers and industries
Protect industries’ ability to grow, process and export products, while meeting environmental standards and maintaining international competitiveness
Reduce the impact of crop farming practices on the environment and water quality, whilst maintaining grower license to operate through national, regional and farm programmes..

that will transition crop production to more sustainable land management practices while growing resilient communities and economies.

Reducing leaching and accurately managing leaching is key to maintaining and increasing access to land, meeting the Potatoes New Zealand growth strategy and ensuring New Zealanders have access to fresh, nutritious, locally grown vegetables.

There have been two detailed case studies prepared, one in Pukekohe and the other in Levin. These demonstrate different approaches to flat versus steeper land. There are currently 10 case studies being developed. These include from around the country, indoor and outdoor vegetable production, fruit growers, and a range of operation sizes.

POTATOES AS PART OF A REGENERATIVE FARM - Potatoes New Zealand (potatoesnz.co.nz)

3 MAIN CASE STUDY FILMS

LOCATIONS

Canterbury, Hawke's Bay, Pukekohe

TIMELINE

Canterbury, Hawke's Bay, Pukekohe

EXAMPLES OF SIMILAR CONTENT

PATAGONIA CLOTHING

Patagonia clothing has a number of brilliant documentaries based on regenerative agriculture and sustainability.

We aim to use these films as examples of the production quality and storytelling that we want to bring to Potatoes New Zealand.

Misunderstood | A Brief History of Hemp in the US

Youtube wont let me show it here, click through on the link to the left.

Ignoring the politics of this film, I love the interivews, pacing and balance of emotional, educational and technical knowledge.

Remothering the land

Unbroken Ground

OUR PROCESS

THE PROCESS

Through filming longer format documentaries we have developed the following steps for creating amazing films:

LEARNING

First up I dive into the issues we want to cover. This usually includes conducting informal conversations with a wide variety of people involved with the subject, in this case Potatoes.

I would anticipate discussing SVS and regenerative practices with Potato Farmers, Scientists and other industry related people to learn more about the technical details of the industry.

Throughout these informal conversations I am looking for people that would be a great fit for the documentaries/ case studies.

PLANNING

Throughout the informal conversations above I am:

building the story I want to tell,
refining lists of potential topics
building lists of interview questions
preparing any raw data that I anticipate the interview will cover

This process also informs w

Throughout the informal conversations above I am:

building the story I want to tell,
refining lists of potential topics
building lists of interview questions
preparing any raw data that I anticipate the interview will cover

We make sure to check in with you as we develop the story and concept. Once the story has been approved, we move to filming.

FILMING ON LOCATION

We travel to the location required whether that be Canterbury, Hawke's Bay or Pukekohe.

Once there we scout the location to confirm that we can capture all the shots we have planned. During the scout we also check for suitable interview locations and develop a plan for executing the individual shots we require.

The interview is filmed on day 2.

B-roll is filmed day 3 onwards.

It's likely that Dylan will stay for a longer period to capture additional B-roll.

EDITING

We are able to begin the editing process on location during the evening of each shoot day and each film begins to take shape almost as soon as we stop filming.

We recommend 3 opportunities for clients to provide feedback on the edited film. This will mean that each video gets three chances to request changes.

DELIVERY

These films will be delivered electronically in a high quality format.

OUR FILM CREW

We anticipate completing this project with a film crew of two plus a technical consultant.

One crew member usually operates the camera and one on Sound and lighting.

One crew member will remain on location for an extended period to capture further footage of the famers and processes.

The technical consultant will either be Deane or Gemma mostly on location during farmers interviews. This will ensure we hit the technical numbers required during interivews.

PRICING

Based on the scope and production quality of the films to be produced, I have developed a pricing structure below:

PRE-PRODUCTION - $1000

Learning
Develop Storyline
Develop Interview Questions
Develop Shotlist
Begin Gathering Data

PRODUCTION - $5000

Interviews
Filming B-roll
All on Location

POST PRODUCTION - $5000

Video Editing
Adding additional footage
Graphics
Audio Ediing
Sound Design
Sound Track
Coloring

LOGISTICS - $1900

Ferry $500

Fuel $600

Flights $500

Accomodation $300

Total: $1900

$12,900 per film+GST

3 Main Films

TOTAL PROJECT
COMMISSION

$38,700+GST

PROJECTS WE ARE PROUD OF

WINTER GRAZING INNOVATIONS

I loved partnering with Deane Parker and Quorum Sense on this project. My role was a pre-production consultant, Director of Photography and Editing Consultant (colour, sound, story).

It was incredible learning about wintering in New Zealand and how it can be a surprisingly regenerative process. Getting to know farmers and their cattle reminded me of growing up on my grandparents farm.

KOPIKO

My latest adventure film. Kopiko tells the story of the people and the challenges of riding across the north island of new zealand

HAYDEN PADDON
EV CAR REVEAL

Partnering with MA Media we filmed at a combination of locations around Highlands Raceway in Cromwell. The video is the international release film for the new electric rally car developed by Hayden Paddon and currently has over 1 million views across all platforms.

GENLESS HAYDEN PADDON

We also filmed additional footage after the shoot above enabling MA Media to create a different version of the video for GENLESS.

WATTWHEELS TRIKES

The latest in our ongoing product series for Wattwheels. These videos have both a camera operator and remote controller to enable 3D camera moves to keep the viewer engaged.

ALLIANCE PAPER

'Make paper sexy' was the job description from the company CEO. A week later of filming in their Brisbane based factory and we think we came up with something 'sexy'.

APOLLO TRACE AND TRANSFER

Melbourne based Apollo bikes wanted to promote their new Trace and Transfer range on Facebook and their website. After a flight to Melbourne our team got to work on shooting this video throughout the busy Melbourne CBD.

MAKING TRAX SERIES

Filmed on the fly with no planning or control over the situation, this project was all about promoting inclusive tourism in New Zealand.

We utilized all our skills at moving fast and building a film on the fly while also working around the tourism operators during their normal operations.

We also shared a lot of this footage with ABC National News in Australia to be part of a piece on Making Trax and inclusive Tourism.

SPOKE MAGAZINE PHOTOS

Spoke Magazine is considered to be the pinnacle of mountain bike photography in New Zealand. We have had images published in the 'Gallery' section. See the third image down at the link to the right.

Link to Spoke magazine issue release

THE NEXT STEPS

OUR SCHEDULE

After finishing up lots of work in the South Island, we are back in the New Plymouth area for the remainder of August and the North Island for part of September at this stage.

We would love to hear about any content needs your clients have both in the North and South Island.