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Camp Fire

COMMERCIAL IN CONFIDENCE

XPLORA

CONTENT CREATION PROPOSAL

INTRODUCTION

New Zealander's are continuing to discover the freedom and adventure that off-road 4x4 can bring to weekend adventures. 

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Extremekid Productions proposes working together to develop and implement a marketing and content strategy focusing on brand identity, recognition and education to increase sales.

 

Campfire Meal

PROJECT GOALS

GOALS

  • Increase sales of XPLORA gear
     

  • Develop a clear marketing and content strategy
     

  • Educate customers about the features of the XPLORA products
     

  • Develop the XPLORA BRAND (recognition, awareness and community)
     

  • Showcase XPLORA products in action
     

  • Develop an image library for adverts and social media

OUR COMMITMENT

  • You get our personal passion for the outdoors,  on this project.
     

  • We go above and beyond to get the shot,  hence our name; Extremekid Productions.

Snow Capped Mountains

STRATEGY

Strategy 

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Before developing and implementing a content plan we need to work together to develop the following:

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  • Brand Style
     

  • Instagram structure
     

  • Sales funnels
     

  • Brand Building
     

  • Audience Building

Content

The content plan that we develop might include:

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  • Website Imaging
     

  • Brand Identity Videos
     

  • Product Walkthrough
     

  • Instructional Videos

Some of the Competition

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CONTENT EXAMPLES

EXAMPLES FROM AROUND THE WEB

We really like the USA based ROAM ADVENTURE CO's approach to their content.

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OUR WORK

HAYDEN PADDON
EV CAR REVEAL

Partnering with MA Media we filmed at a combination of locations around Highlands Raceway in Cromwell.  The video is the international release film for the new electric rally car developed by Hayden Paddon and currently has over 1 million views across all platforms.

GENLESS HAYDEN PADDON

We also filmed additional footage after the shoot above enabling MA Media to create a different version of the video for GENLESS.

WATTWHEELS TRIKES

The latest in our ongoing product series for Wattwheels.  These videos have both a camera operator and remote controller to enable 3D camera moves to keep the viewer engaged.

BURKES METALWORKS

Burkes Metalworks wanted to showcase the 'old school' skill of their panel beaters and their capabilities as a custom car building workshop.  

ALLIANCE PAPER

'Make paper sexy' was the job description from the company CEO.  A week later of filming in their Brisbane based factory and we think we came up with something 'sexy'.

APOLLO TRACE AND TRANSFER

Melbourne based Apollo bikes wanted to promote their new Trace and Transfer range on Facebook and their website.  After a flight to Melbourne our team got to work on shooting this video throughout the busy Melbourne CBD.

MAKING TRAX SERIES

Filmed on the fly with no planning or control over the situation,  this project was all about promoting inclusive tourism in New Zealand.

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We utilized all our skills at moving fast and building a film on the fly while also working around the tourism operators during their normal operations.

We also shared a lot of this footage with ABC National News in Australia to be part of a piece on Making Trax and inclusive Tourism.

THE NEXT STEPS

The next step from here would be to confirm the project goals and total budget.  From there we work on the marketing and content plans before beginning production.

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