Aussie Grit Proposal | extremekidproduction

COMMERCIAL IN CONFIDENCE

CONTENT CREATION PROPOSAL

AUSSIE GRIT

PHOTO: EXTREMEKIDPRODUCTIONS

INTRODUCTION

We want to help you in creating promotional video, photo and blog content featuring Aussie Grit Apparel with a specific emphasis on mountain bike trail riding and bike packing.

We can see that you have running covered with some great shots on your Instagram and plenty of blog posts however your mountain bike content needs improving.

Mountain bikes are us, we have over 10 years working in the bicycle industry including creating content for Australian Bike brands.

PROJECT GOALS

PHOTO: EXTREMEKIDPRODUCTIONS

GOALS

Create amazing, genuine mountain biking content showcasing the experience offered by Aussie Grit Apparel.
Showcase Aussie Grit Apparel products.
Develop Aussie Grit's brand identity and values in the Mountain Bike Community.
Help Aussie Grit Apparel connect with mountain bikers.
Generate increased sales from the use of the content in Advertising.

OUR COMMITMENT

You get our personal passion for the outdoors, on this project.
We go above and beyond to get the shot, hence our name; Extremekid Productions.

THE OUTDOORS ARE US

PHOTO: EXTREMEKIDPRODUCTIONS

MY HISTORY

The outdoors are a passion of mine and I grew up between Coffins Bay (near Port Lincoln) and Port Augusta over in South Australia. In Coffin Bay I lived in the middle of the national park (Father is a ranger) and spend a lot of time on my grandparents farm. We regularly went on 4wd expeditions, camping and fishing throughout Coffins Bay National Park. The Flinders Ranges were also a popular spot for our family with very regular walks through Wilpena Pound, Alligator Gorge and Devils Peak along with 4wd trips though the station country.

During my years in Port Augusta I discovered mountain biking, then moved to Adelaide for University and studied Product Design and Engineering. While at university I raced sporadically (XC/Enduro) and guided rides at the Melrose Fat Tyre Festival and mentored students from Prince Alfred College at the Kona Dirty Weekend 24hr XC Race. Then I got distracted by film making and photography. This lead to shooting Crankworx Rotorua and a full time adventure film-making career with clients spanning Australia and New Zealand.

PHOTO: DYLAN GERSCHWITZ, DIRECTOR, EXTREMEKIDPRODUCTIONS

I currently follow work between Australia and New Zealand, spending the majority of my time around Christchurch. Outdoor adventure and mountain biking videos are my favourites and I’m premiering my latest Bikerafting film at the NZ Mountain Film Festival very soon.

Encouraging more people to spend time outdoors motivates me to work with communities and people to spread their stories through film and photos.

PROJECTS WE ARE PROUD OF

PHOTO: EXTREMEKID PRODUCTIONS

Our first Bikepacking film. Filmed over a 320km journey through the New Zealand Alps. This film presented us with new challenges to overcome. With no preconceived story line, we developed the video concept as we encountered new situations and found new limits to our own bodies.

LOOKING DOWN IS

LOOKING UP TRAILER

link to full video and article

SPOKE MAGAZINE PHOTOS

Spoke Magazine is considered to be the pinnacle of mountain bike photography in New Zealand. We have had images published in the 'Gallery' section. See the third image down at the link to the right.

Link to Spoke magazine issue release

As one of the premiere mountain bike components brands, Raceface requested a shoot in Queenstown, New Zealand. We loved meeting Remi, Jesse and ALN and shooting with them.

RACEFACE ENDURO TEAM TRAINING VIDEO

LINK TO VIDEO

WHO WE ARE

PHOTO: EXTREMEKIDPRODUCTIONS

ADVENTURERS ARE WHO WE ARE

At our core, Extremekid Productions is all about the adventure, especially when it comes to mountain bikes. Its our passion; from exploring our local trails to shooting overseas, we love adventure and we love getting more people out there.

With our schedule of shooting around New Zealand and Australia, 10 years in bike shops and guiding/mentor experience we bring a brilliant combination of customer/market knowledge and content creation skills to Aussie Grit Apparel.