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Camp Fire

COMMERCIAL IN CONFIDENCE

ADVENTURE TRAILERS

CONTENT CREATION PROPOSAL

INTRODUCTION

New Zealander's are fast discovering the freedom and luxuries that off-road camper trailers can bring to weekend adventures.  ADVENTURE TRAILERS are relative newcomers to the scene with little to no brand identity or recognition in the market.

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Extremekid Productions proposes working together to develop and implement a marketing and content strategy focusing on brand identity, recognition and education to increase sales.

 

Campfire Meal

PROJECT GOALS

GOALS

  • Increase sales of ADVENTURE TRAILERS
     

  • Develop a clear marketing and content strategy
     

  • Educate customers about the features of the ADVENTURE TRAILERS
     

  • Develop the ADVENTURE TRAILERS BRAND (recognition, awareness and community)
     

  • Showcase the ADVENTURE TRAILER in action
     

  • Develop an image library for adverts and social media

OUR COMMITMENT

  • You get our personal passion for the outdoors,  on this project.
     

  • We go above and beyond to get the shot,  hence our name; Extremekid Productions.

Snow Capped Mountains

STRATEGY

Strategy 

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Before developing and implementing a content plan we need to work together to develop the following:

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  • Brand Style
     

  • Instagram structure
     

  • Sales funnels
     

  • Brand Building
     

  • Audience Building

Content

The content plan that we develop might include:

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  • Website Imaging
     

  • Brand Identity Videos
     

  • Product Walkthrough
     

  • Instructional Videos

Some of the Competition

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CONTENT EXAMPLES

EXAMPLES FROM AROUND THE WEB

We really like the USA based ROAM ADVENTURE CO's approach to their content.

OUR WORK

CLIPS FROM SOME OF OUR VIDEO PROJECTS

OUR PHOTOGRAPHY

Hikers

PROJECT BUDGETING

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The project budget is defined by the goals and your branding.  Every image and every video is a reflection of your brand.   High quality is time consuming and expensive.

$500+GST - STRATEGY

This is where we work together to create a marketing and content roadmap for  ADVENTURE TRAILER SUCCESS

VIDEO CONTENT BUDGET EXAMPLES

$1500+GST

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This video is filmed in forrest and briefly highlights the features of the tent.  It is intended for short sharp facebook and social media adverts

$1500+GST

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This video is shot on location and is a more detailed walkthrough and instructional video intended for people after they have bought the product.

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This style of video is to be filmed over a series of 4WD trips (est 3) with ADVENTURE TRAILERS. Locations might be subject to weather, film permits and drone permits.

$4000+GST

PHOTOGRAPHY - $700+GST/Day

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Photography is to be conducted by our team  during filming for the on-location brand video above.  We charge a flat rate per day of shooting and will deliver a selection of images based on each day's trip.

THE NEXT STEPS

The next step from here would be to confirm the project goals and total budget.  From there we work on the marketing and content plans before beginning production.

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